3 Reasons Why Your Corporate Culture Stinks And What You Can Do About It

Dated: 01/17/2017

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Every company longs for a great culture where each person is dialed into the goals of the team and excited to come to work every day.  Unfortunately, very few operations ever achieve such organizational nirvana.  Here are a few reasons why many companies’ cultures fall short.

  • There is NO Vision.

    If the company does not have a clearly-defined vision, how can you expect the team to create a culture in line with your vision?  If you’re not actively and consistently sharing an expectation-setting vision, members of your team are consciously or unconsciously creating the culture THEY want.

    Spend the time necessary to articulate your vision and make sure EVERYONE – from the receptionist, to the sales team, to your clients – knows your company’s core values and beliefs.

  • Leadership is “Do as I say, not as I do”.

    A clearly-defined vision is worthless if the company leadership fails to live by it. If rainmaker acts like the core values apply to everyone but him, don’t expect much buy-in from the rank-and-file. 

    When you create your vision, adhere to it like the life of your business depends upon it, because it probably does.

  • Cancers are allowed to grow and gain influence.
    It’s one thing to have your team creating their own culture in the vacuum of no company vision, but quite another to have this happening in spite of it.  Attacks on the culture from within must be dealt with swiftly and definitively to keep them from spreading.

    Fortunately, when you have a strong vision and leadership consistently walks the talk, cancers usually feel the pressure to remove themselves from the equation.

A great culture is no accident.  Creating one takes a unique, thoughtful vision, and a fully bought-in team who relentlessly pursue it.

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Joe Hafner

Joe Hafner has been active in real estate for two decades as an agent, investor, coach, consultant, and team leader. As the Managing Broker at Elam Real Estate, Joe is responsible for building and ref....

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